As a result, the designers and SEOs often end up in disputes where the designer wants more 'pretty' graphics, and the SEO wants lots of 'ugly' keyword-rich text, bullet lists, and text links.
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              Many web pages are still disconnected from larger projects. Special design considerations are necessary for use within these larger projects.

          Some web developers have a graphic arts background and may pay more attention to how a page looks than considering other issues such as how visitors are going to find the page via a search engine. Some might rely more on advertising than search engines to attract visitors to the site. On the other side of the issue, search engine optimization consultants (SEOs) are concerned with how well a web site works technically and textually: how much traffic it generates via search engines, and how many sales it makes, assuming looks don't contribute to the sales.

        Web design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of technologies suitable for interpretation and display by a web browser or other web-based graphical user interfaces.